In this episode, Katherine Wilson and EJ Stern of Fractional Law Firm CMO discuss their journey of starting their business and their approach to branding, marketing, and business development. They emphasize the importance of consistency and authenticity in building a brand and share their experiences in customizing services for their clients. They also discuss the challenges of managing a team and working with vendors. The conversation concludes with their future plans, including launching a podcast and writing a book.

Takeaways

1. Consistency and authenticity are key to building a strong brand.
2. Customizing services for clients based on their specific needs is crucial for success.
3. Building a strong team and managing vendors are important aspects of running a law firm.
4. Productivity and work-life balance are essential for long-term success.
5. Creating a clear strategy and executing it consistently is vital for business growth. Conversational marketing is a powerful tool for engaging with audiences and creating authentic content.
6. Virtual interviews and on-staff capabilities allow for flexibility and efficiency in content creation.
7. Location and office setup can impact the work environment and client interactions.
8. Personal connections and background can lead to unexpected connections and shared experiences.
9. Conversational content provides a more engaging and authentic way to share information.
10. Planning and discussing vacation plans can build rapport and foster personal connections.