PODCAST

B Corp Certification, Reimagining Capitalism, and More with Nathan Stuck

Nathan Stuck discusses his various roles and how they contribute to his overall mission of reimagining capitalism. He shares the power of teaching business and the importance of saying yes to opportunities that align with his values.

Nathan explains the concept of B Corp certification and how it promotes businesses as a force for good. He emphasizes the need to make the business case for doing good and the intersection of profitability and purpose. He also discusses the psychological aspect of sales and marketing and the importance of helping entrepreneurs strategize and tell their stories.

In this conversation, Nathan discusses his experience working with entrepreneurs and helping them tell impactful stories. He also highlights the challenges faced by established companies in measuring and communicating their social impact. He shares insights on employee-driven charitable programs and the importance of remote engagement. He emphasizes the value of crowdsourcing good ideas and learning from other entrepreneurs.

Nathan concludes by expressing his optimism for the future of business and the need for companies to adapt to the changing landscape.

Takeaways

  1. Saying yes to opportunities that align with your values can lead to unexpected opportunities and personal growth.
  2. Businesses have the power to reshape society and solve major issues by prioritizing stakeholders and making decisions that consider the environment, communities, and employees.
  3. The business case for doing good is essential in promoting the adoption of sustainable and socially responsible practices.
  4. Sales and marketing should focus on identifying pain points and making the business case for positive change.
  5. Entrepreneurs should strategize and tell their stories in a way that highlights their impact and values. Working with entrepreneurs is a fun and rewarding experience, as it allows for storytelling and helping them make a positive impact.
  6. Established companies often struggle with measuring and communicating their social impact, but with guidance, they can improve their strategies.
  7. Employee-driven charitable programs can be effective in engaging employees and making a difference in the community.
  8. Remote engagement is a challenge for companies, but creative solutions like walking pools and virtual competitions can help foster a sense of community.
  9. Learning from other entrepreneurs and surrounding yourself with like-minded individuals can provide valuable insights and support.