Patrick Harrison, the Chief Marketing Officer of Visit Tampa Bay, shares stories of the unique and creative marketing initiatives they have undertaken to promote the city. From flying an entire town from Kansas to Florida for a vacation to partnering with different organizations to create innovative campaigns, Tampa Bay has embraced the power of storytelling and community collaboration. Patrick also discusses the upcoming developments in the city, such as the Pendry Hotel and a dining cruise on the river. He emphasizes the importance of constantly evolving and staying ahead in the marketing industry.

He even talks about experiences in the newspaper industry (including a terrifying encounter with a man wielding a machete!!)

Learn more about Visit Tampa Bay — https://www.visittampabay.com/

Takeaways

1. Curiosity and a love for learning are important qualities in the marketing industry.
2. Experiences in journalism and public relations can provide valuable skills for a career in marketing.
3. Reading biographies and autobiographies can be a more interesting way to learn business lessons.
4. Failure is a necessary part of innovation and growth in the marketing industry.
5. Destination management organizations play a crucial role in promoting and improving communities. Tampa Bay has implemented unique and creative marketing initiatives to promote the city.
6. The power of storytelling and community collaboration has been instrumental in their success.
7. Upcoming developments in Tampa Bay include the Pendry Hotel and a dining cruise on the river.
8. Constantly evolving and staying ahead in the marketing industry is crucial.