Karina Anthony, Senior Director of Marketing at Visit Atlantic City, discusses the organization’s rebranding and its focus on regenerative tourism and meaningful meetings. The organization has implemented social impact initiatives and offers opportunities for meeting attendees to engage in community service activities. The conversation also touches on the importance of research in decision-making, the challenges of rebranding, and the need for authentic and user-friendly websites. Visit Atlantic City aims to educate and change perceptions about the destination, showcasing its diverse offerings and attractions.

Learn more about Visit Atlantic City — https://www.visitatlanticcity.com/

Takeaways

1. Visit Atlantic City focuses on regenerative tourism and meaningful meetings, incorporating social impact initiatives and community service activities.
2. Research plays a crucial role in decision-making, providing data to support ideas and build confidence.
3. Authentic and user-friendly websites are essential for engaging with target audiences and showcasing destination offerings.
4. Changing perceptions and educating the market are ongoing goals for Visit Atlantic City.
5. The organization aims to provide a diverse range of experiences and attractions to cater to different types of visitors.