PODCAST
The Importance of Fractional Marketing in Startups With Harps Mangat
In this interview, Harps Mangat dives into the world of fractional marketing and its benefits for startups and SMEs. With 15 years of experience across industries, Harps has seen firsthand how this flexible model helps companies grow without the hefty price tag of full-time hires. From aligning sales and marketing teams to improving conversion rates, Harps shares actionable insights that can help businesses scale effectively.
As a digital marketing agency in Birmingham, we were excited to learn how these insights can be applied to help businesses like yours grow smarter and more efficiently!
“Fractional marketing gives businesses the flexibility they need to scale without the hefty price tag of full-time hires.”
Key Takeaways
Fractional marketing offers flexibility and affordability for growing businesses.
Startups need agile marketing strategies that can pivot quickly.
Focus on improving conversion rates, not just lead generation.
Embedded marketing teams outperform external agencies because they understand company culture and operations.
Aligning sales and marketing with the same goals is key to avoiding frustration.
Data-driven decision-making is crucial for optimizing marketing strategies.
Fractional CMOs help startups scale by addressing short-term needs with long-term impact.
Harps Mangat brings some serious wisdom to the table when it comes to fractional marketing, showing how startups and SMEs can be more agile and tap into expert knowledge without the full-time price tag. Fractional CMOs offer the perfect mix of flexibility, affordability, and hands-on experience to help businesses grow. Harps also highlights a crucial tip: don’t just chase leads—focus on boosting those conversion rates to really make your marketing dollars work harder. Intrigued by what fractional marketing can do for your business? Let’s chat and see where it could take you!
Learn More About Harps Mangat
If you’d like to learn more about Harps, check out her socials and website below:
