Tim Sullivan, Chief Revenue Officer of the Birmingham Legion FC, discusses his background and journey to Birmingham, his role at the Legion, challenges and initiatives for fan engagement, and plans for 2024. He emphasizes the importance of storytelling, community engagement, and building relationships with the press to grow the audience. Tim also shares his excitement for upcoming events, including a match against Atlanta United and a new kit release. He invites listeners to reach out to him for more information or to set up a conversation.

Takeaways

1. Telling compelling stories to help grow an audience.
2. Build relationships and engage with the community
3. Initiatives, deals, or special events can generate excitement and increase engagement.
4. Tim is optimistic about the future of the Birmingham Legion FC and looks forward to upcoming matches and initiatives.